Truck with a view


Work in progress

Long Haul


Place Bellecour – Lyon – France

‘The biggest anamorphosis in the world’ – For an entire weekend, the impressive Bellecour square in Lyon did not appear to be as big as usual because of the giant “illusions” covering its surface.

In order to introduce the latest products of Renault Trucks in July 2013, different images seemed to jump out of the ground, leaving onlookers baffled by magic! Well, the ‘trick’ in the four images only worked because of the incredible precision of the image distortions ! The biggest anamorphosis presented that weekend covered a surface of 4 827 m², a record now in the Guinness Book of World Records. In the space of two days, more than 25 000 visitors rushed to the center of Lyon to see for themselves!